Clean gold jewelry regularly using sudsy, lukewarm water or by bringing it to a local jeweler. When exposed to dust, moisture, perspiration and makeup, gold can lose its luster. Keep gold jewelry away from chemicals, especially chlorine. Store away from other metals, wrapped in a soft cloth. Do not sleep with gold plated jewelry as skin oils and linens can cause damage. Store separately or with other gold jewelry. Clean using a damp cloth or simple sudsy water. Gold plated jewelry may eventually tarnish.